Holly Rankin Design
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Lootok

The full rebrand of Lootok focused on visualizing the “serious business play” aphorism. While Lootok’s methodology is playful, the content is serious, and that is embodied in the design. The name “Lootok” is a Native American word, and this idea is extended to the pictograms, patterns, and color palette. Featured here is the fully responsive Lootok website. 

SERVICES
Branding
UI
UX

Lootok_logo-tagline_color_large.jpg
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lootok_dotcom_5.1.1_about_team_individual.jpg
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lootok_dotcom_5.4.0_contact-us.jpg
lootok_dotcom_5.4.0_contact-us_v7.jpg
lootok_dotcom_5.3.0_about_careers_v7.jpg