Holly Rankin Design
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MARS BTR

The BTR portal houses all the relevant resources and training needs for the employees of Mars BTR. This portal was designed as a template for all Mars BCM divisions. The template images, and color systems would be updated depending on the division. The portal is designed to be extremely user-friendly as many of the people that access these sites are not tech-savvy. 

SERVICES
Branding
UI
UX

Branding Mars BCM

Branding Mars BCM

Mars BCM (Business Continuity Management) includes a five divisions and each division needed a new color system and logo. The original logo concept remained as it strongly resembles continuity and unit with the use of a circle. During the branding process, various directions were experimented with, ranging from Japanese enso's to multiple circular marks. The logo that was chosen is a modern interpretation of continuity. The color system established is friendly, approachable, and clean, which is the mood needed for the brand. 

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