Branding Mars BCM
Mars BCM (Business Continuity Management) includes a five divisions and each division needed a new color system and logo. The original logo concept remained as it strongly resembles continuity and unit with the use of a circle. During the branding process, various directions were experimented with, ranging from Japanese enso's to multiple circular marks. The logo that was chosen is a modern interpretation of continuity. The color system established is friendly, approachable, and clean, which is the mood needed for the brand.