Holly Rankin Design
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Bemis

The goal of this project was to create a branding scheme for the Global Risk Management Program within the pharmaceutical company, Bemis. Taking the pre-existing logo and identity as a launching point, we needed to create a system that spoke to the meaning of the program and unified the four divisions within the Bemis Global Risk Management Program. 

"BE" the gestalt of bemis

"BE" the gestalt of bemis

A gestalt refer to aspects of holism and also used more generally to refer to the "whole nature of something" as being the "gestalt" of something. The goal of this concept was to create a gestalt for the Global Risk Management Program. 

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what element is bemis comprised of?

what element is bemis comprised of?

Beryllium is a chemical element with symbol Be and atomic number 4. Because beryllium created through stellar nuculeosynthesis is short-lived, it is a relatively rate element in the universe. Beryllium improves many physical properties when added as a alloying element to aluminum, copper, iron and nickel. The essence of Beryllium symbolizes the relationship of the Bemis Global Risk Management Program. 

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because its bemis

because its bemis

The prefix of the Bemis logo strengthens the idea that this program is an extension of an existing Bemis brand, not an individualized entity. This logo suggests an invitation for Bemis to become resilient, insured, daring, and secure. It's a logo of incitement and possesion. Because it's Bemis. 

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