Holly Rankin Design



About Me

I am a Senior Designer and Art Director that has recently moved back to New York City from London. I am currently looking for new opportunities where I can create exceptional work.  I specialize in visual design, user experience, and branding. I would love to work with you. 

I have a sleek and modern design approach. My expertise in a multitude of mediums, creative spark, and compositional and typographic understanding makes me a good designer. I work under the philosophy that design is not simply beautification but an intelligent solution to understanding and expressing concepts and interactions. I earned a Bachelors in Graphic Design from Drexel University in 2011. Beyond my passion for design and the creation of thoughtful and innovative products, I am passionate about travel, ceramics, textiles, and music. 



Critical Mass
Freelance Senior Designer, 12/17 - Current Position

  • Designing solutions that meet or exceed strategic objectives
  • Creating highly usable interface solutions focused on user experience
  • Leading a project or group of projects with limited input from an Art Director
  • Guiding and directing up to 4 designers with thorough delegation, follow-up and mentoring
  • Rationalizing solutions with the project team and clients
  • Balancing creative requirements with client business requirements
  • Providing quality assurance on creative deliverables
  • Building and maintaining a team rapport with creative team personnel, account managers, & project managers
  • Visualizing and verbalizing ideas to team and client

One Darnley Road
Freelance Senior Designer, 05/17 - 12/17

  • Direct client interaction throughout the entire process to understand client vision/direction and needs. Presented and managed designs and concepts into fruition while maintaining client communication. 
  • Led the conceptual thinking in both visual and interaction design, including intuitive responsive functionality, interaction, user interfaces, and navigation
  • Ensured empathetic user experience by creating priority diagrams, wireframes, and user personas for web and mobile – usability, navigation, interaction design, user interface design, web technologies and prototyping

Hugo & Cat
Freelance Senior Designer, 02/17 - 05/17

  • Hugo & Cat is a Top 100 digital agency specialising in brand engagement, customer experience, content and technology. 
  • Oversaw and managed a team of designers and copywriters on the Sony Global website
  • Created sketch based page concepts to articulate the product narrative & designed and created responsive product pages that presented product benefits in a customer friendly way, starting from technical documents provided by the client
  • Art Directed photo shoots by creating mood boards, sketches, conceptual mock ups, and communication with photographer
  • Clients include, Sony, Royal Mail, Microsoft, IKEA, Stanley Black & Decker, Tourism Ireland, E.ON and Volkswagen

WSJ  Custom Studios
Freelance Senior Digital Designer, 09/16 - Present

  • Responsible for the visual development of highly engaging custom content within programs across multiple digital platforms and devices 
  • Working fluently with a project editors, project managers, developers, production artists to generate excellent creative ideas to present back to internal & external clients
  • Managing projects efficiently and working within assigned budgets
  • Creating & editing final results for presentation to the client / printer / producer

Freelance UI/UX Designer, 07/15 - 09/16

  • Creating design and functionality solutions for user-focused websites and apps 
  • Working with copywriters, strategists, digital producers, and renderers throughout website design process 
  • Working directly with programmers throughout website and application development
  • Working directly with clients to understand needs, desires, and objectives

Freelance Visual Designer, 10/15 - 07/15

  • Responsible for the development and implementation of various graphic-focused digital projects. 
  • Work with in-house production team and sales team
  • Work with the project managers on creating custom designs for wide range of collateral
    across various industries 
  • Web design, branding, and digital content
  • Attends client-facing meetings for requirements of project when creating mockups

Designer, 07/12 - 10/15

  • Worked at the forefront of the creative department to provide high quality ideas, strategic insights, and tactical design expertise to deliver exceptional websites, products, eLearnings, and workshops
  • Prominent role in client and internal projects ranging from initial brainstorming to “hands on” creation of high quality web and print based products 
  • Created a varied set of deliverables including, but not limited to, branding of programs, websites, eLearnings, branding, presentations, print and digital marketing materials, fliers, proposals,
    board games, and newsletters
  • Demonstrated excellence in visual design, user interface and experienced managing the creative development process in a client-service environment
  • Direct client interaction experience with the ability to build relationships, understand
    client vision/direction
  • Exercised the ability to prioritize work and resources across engagements based on
    short and long-term needs
  • Clients include, Mars, PVH, Tory Burch, Microsoft, IBM, WeWork, CEB, Siemens,
    Citi bank, Novartis, and more

Freelance Production Designer, 04/12 - 07/12

  • Mechanized and designed branding layouts across all marketing collateral
  • Adapted collateral from print and digital formats
  • Rolled out signage to a fleet of gyms across the nation
  • Displayed print and post-production knowledge

Mr. Wonderful
Co-op Working Experience, 03/10 - 09/10

  • Contributed to design and animation elements for concept-driven motion design, branding and effects for television, film, interactive, and environmental media with clients such as such as Sprint, Nickelodeon, MTV, and NHL
  • Participated in the creative process and design strategy, storyboards, concept development, and animation in After Effects

Gallery Assistant
Leonard Pearlstein Gallery, 09/10 - 09/11 

  • Oversaw gallery and its attendants during operational hours

Freelance clients include, New York Yankees, UEFA, Onitsuka Tiger Shoes, Kate Spade, and Brooklyn Fox