Holly Rankin Design

About

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About Me

I am a Senior Designer and Art Director that has recently moved back to New York City from London. I am currently looking for new opportunities where I can create exceptional work. I specialize in visual design, user experience, and branding. I would love to work with you.

I have a sleek and modern design approach. My expertise in a multitude of mediums, creative spark, and compositional and typographic understanding makes me a good designer. I work under the philosophy that design is not simply beautification but an intelligent solution to understanding and expressing concepts and interactions. I earned a Bachelors in Graphic Design from Drexel University in 2011. Beyond my passion for design and the creation of thoughtful and innovative products, I am passionate about travel, ceramics, textiles, and music.

PORTFOLIO PASSWORD: hrdesign


EXPERIENCE

Senior Product Designer
Blue Apron
New York, 04/19-Present

  • Lead team to championing the needs of our customers and transforming digital platforms into beautiful, high performing interfaces that both sell and enhance our physical product offering

  • Worked with graphic design team to establish a new brand ensuring the visuals were strategically aligned to our business, beautiful, unique and enabled flexibility for the digital space.

  • Established a robust design process between design, product management and engineering teams.

  • Ensured the adherence of product design guidelines and a consistent approach for a cohesive user experience across our responsive web, iOS, and Android platforms.

  • Thoughtfully identified and organized OKRs and KPIs to aid in alignment around the creation of high performing customer moments.

 Freelance Senior Designer & Art Director

The Charles NYC
New York, 06/18-Present

  • Responsible for single-handedly working on creative design solutions for multiple assignments that serve clients needs and guides junior designers to create a range of deliverables

Potion
Senior Designer, New York NY, 04/18-06/18 

  • Lead visual designer that envisioned the experience, art direction and execution on the Smithsonian Channel streaming suite of apps, including television, mobile, and tablet.

Huge, New York
Senior Designer, New York 03/18 - 04//18

  • Lead designer that envisioned the experience of McDonald’s global digital design system responsive site design. The product housed the explainations, theorys, and applicatoins of Mcdonald’s brand to be used by developers, designers, agency’s and marketers. 

Critical Mass
Art Director, New York, 11/17 - 04/18

  • Designed solutions that exceeded strategic objectives, created highly usable interface solutions focused on user experience, rationalized solutions with CitiBank FinTech team while guiding and directed up to 4 designers

One Darnley Road
Senior Designer, London, 06/17 - 11/17

  • Direct client interaction throughout the entire process to understand client vision/direction and needs

  • Led the conceptual thinking in both visual and interaction design, including intuitive responsive functionality, interaction, user interfaces, and navigation

  • Ensured empathetic user experience by creating priority diagrams, wireframes, and user personas for web and mobile – usability, navigation, interaction design, user interface design, web technologies and prototyping

Hugo & Cat
Art Director, London, 02/17-06/17

  • Oversaw and managed team of designers and copywriters on Sony Global website, created sketch based page concepts to articulate the product narrative & designed & created responsive product pages, and art directed photo shoots by creating mood boards, sketches, conceptual mock ups

WSJ Custom Studios
Senior Designer, New York, 09/16-01/17

  • Responsible for the visual development of highly engaging custom content websites within programs across multiple digital platforms and devices and worked directly with clients to understand needs, desires, and objectives

Freelance Visual Designer
HappyFunCorp
New York, 10/15 - 07/15

  • Responsible for the development and implementation of various graphic-focused digital projects.

  • Work with in-house production team and sales team

  • Work with the project managers on creating custom designs for wide range of collateral
    across various industries

  • Web design, branding, and digital content

  • Attends client-facing meetings for requirements of project when creating mockups

Designer
Lootok, New York, 07/12 - 10/15

  • Worked at the forefront of the creative department to provide high quality ideas, strategic insights, and tactical design expertise to deliver exceptional websites, products, eLearnings, and workshops with direct client experience. 

  • Created a varied set of deliverables including, but not limited to, branding of programs, websites, eLearnings, branding, print and digital marketing materials, board games, and more

  • Clients include, Mars, PVH, Tory Burch, Microsoft, IBM, WeWork, CEB, Siemens, Citi Bank, and Novartis

Freelance Production Designer
Equinox
New York, 04/12 - 07/12

  • Mechanized and designed branding layouts across all marketing collateral

  • Adapted collateral from print and digital formats

  • Displayed print and post-production knowledge

Co-op Working Experience
Mr. Wonderful
New York, 03/10 - 09/10

  • Contributed to design and animation elements for concept-driven motion design, branding and effects for television, film, interactive, and environmental media with clients such as such as Sprint, Nickelodeon, MTV, and NHL

  • Participated in the creative process and design strategy, storyboards, concept development, and animation in After Effects